BRAND REFRESH FOR WJM AS LAW FIRM GEARS UP TO HELP CLIENTS POST COVID
4th June 2020
Wright, Johnston & Mackenzie LLP has unveiled a new look brand identity that underlines its commitment to delivering a quality service for our clients in the face of the current pandemic.
Prior to the COVID-19 outbreak we carried out extensive research with staff which has shaped a suite of new marketing assets.
These reflect the firm’s core values and reinforce the brand promise that we remain “client service driven”.
Fraser Gillies, Managing Partner at WJM said: “Our brand purpose is to do the right thing, make a difference and build trusted relationships.
“Before the pandemic, people across the business contributed to the development of our new promise and refreshed brand collateral, and as restrictions begin to ease we feel the time is right to roll these out and give continued confidence that we are client service driven.
“Despite challenging circumstances our values remain resolute and our clients are at the heart of everything we do. We want to remind businesses across the country which are preparing their recovery strategies that our experts are here for them.”
WJM’s new marketing campaign will be rolled out over the next few months on social channels. The new collateral will reflect the main pillars of the business – service excellence, valuing people, being accountable and pride in heritage. With a fresh, modern look, the overriding message is that WJM is a people-first firm.”
The information contained in this newsletter is for general guidance only and represents our understanding of relevant law and practice as at June 2020. Wright, Johnston & Mackenzie LLP cannot be held responsible for any action taken or not taken in reliance upon the contents. Specific advice should be taken on any individual matter. Transmissions to or from our email system and calls to or from our offices may be monitored and/or recorded for regulatory purposes. Authorised and regulated by the Financial Conduct Authority. Registered office: 302 St Vincent Street, Glasgow, G2 5RZ. A limited liability partnership registered in Scotland, number SO 300336.